Build a 12-month marketing calendar for your kind of business, learn what to review each month and plan around the seasons so your budget goes where customers are looking.
Pick the kind of business and get a 12-month starting plan. These are generic seasonal ideas for the United States, so adjust them to your own market. Nothing leaves your browser.
A short weekly check of about 30 minutes and a monthly review of about two hours is enough for most small businesses.
Ad spend, leads, cost per lead, customers won, cost per customer and revenue, compared with last month and the same month last year.
A few weeks before the peak, so tracking and ads are ready and have learned what works.
Most businesses benefit from a steady presence, with more spend in busy months and less in quiet ones.
Use last year's data to find your busy and slow months, set budgets by month and plan offers around the seasons.
A light weekly and monthly routine that keeps ads, content and tracking on track.
The handful of numbers worth reviewing each month, in a simple template.
Start before the peak, budget by month and use the slow season well.
We review advertising accounts and plans for small businesses at no cost. Ask for a free review or call (510) 857-7838.